At an exclusive VIBE party for MTV's VMA's I was able to listen in on a great conversation about the music industry in its current state and where its headed. In the conversation was a new artist named Kadeve ( at KadeveMusic). I don't really know too much about this guy except he has the word "Illive" on his inner right forearm which he claims was his new independent label and a California Bear on the inner wrist below it, oh and he was in a conversation with with a well known heavy weight in the industry... Ernest Singleton ( at erniesingleton). I heard his name before but had no idea how deep he was in the music game. Ernest Singleton's short credentials (only doing this because I want you to see the relevance of this blog). He has 139 gold and platinum albums to his credit, was the former President of MCA Records as well as Urban Music. Has had a hand in careers such as: Bone Thugs in Harmony, Quincy Jones, Sean "Puffy" Combs and Prince just to name a few. Back on point now. Ernest and Kadeve are talking and Ernest says something I've never heard from an Executive of his power, he said "Technology has changed the industry in such a way that the big labels don't know what to do." That blew my mind you hear it from underground independent artist all the time, but not from a label head himself. As Kadeve tried to say something about the internet, Ernest Proceeded saying. "So how we supposed to know what to do if they don't? They're not cutting checks unless yo buzz is up, so independent is the only way to go." Before that sentence got all the way out of his mouth Kadeve responded "that's exactly what I'm trying to is use the web to get a buzz I'm just not worried about they checks I'm tryna generate my own." I just thought it was interesting to the see the interaction between two people on opposites sides one trying to make it the other already made it and how they both seem to have a common ground on technology and the internet and it's impact on the music industry.
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